RACING, TWITS AND THAT CRAZY LITTLE THING CALLED FUN

CRAZY LITTLE THING CALLED FUN 1

Since starting Racingbitch, we have mainly taken aim at those running racing clubs- and for good reason- those untouchables in their ivory tower who are the puppet masters of racing along with their sycophantic moppets.

CRAZY LITTLE THING CALLED FUN 2

Hopefully, we’ve made those who are living in their la la lands and playing with the fairies realize that incompetence and a Daffy Duck approach to management- which is mismanagement- can be exposed, at least in the free zone of the online world not bound by rules, regulations and fear.

CRAZY LITTLE THING CALLED FUN 3

The Truth is not only out there, this Truth- the bad, the ugly AND the good- is revealed like Don Henley sang on Dirty Laundry.

CRAZY LITTLE THING CALLED FUN 4

Not being hardcore racing people, and from the outside looking in and not shackled like Kunta Kinte to corporate bollocks, having to tow the corporate line and only told to speak when spoken to, we see layers of other problems.

CRAZY LITTLE THING CALLED FUN 5

Sure, the hear no, speak no, see no evil rule by too many running racing clubs and their raison d’être for some of the most ludicrous hires who are given fancy shmansy titles which anyone with a smidgen of grey power knows are useless and only deserving of being totally ignored for their well-known incompetence are two major problems.

CRAZY LITTLE THING CALLED FUN 6

But, as in share the wealth, there is also that something known as Share The Blame.

Them, you, us, we’re all culpable and part of the problem- and the solution.

Again, from the outside looking in and knowing far more competitive and larger industries than horse racing, the sport is suffering badly through petty jealousies, even more petty politics comprising anonymous emails that everyone knows where they’re from, the playing of favorites, parochial thinking and way too many getting involved in subjects they know nothing about and thinking they have the answers.

CRAZY LITTLE THING CALLED FUN 7

In so doing, they make knobs of themselves- and takes away any heat turned up on those in their ivory towers.

In the Art Of War, a distraction by those on the sidelines provides the other side with breathing space to regroup with their moppets and muppets and Piiiiigs In Spaaaace.

CRAZY LITTLE THING CALLED FUN 8

Especially in Australia where there is racing in so many States every day of the week, this overkill that has never been reined in when it could have, and has now spread so far and wide that any “culling” process cannot take place. It’s too late for any U-turn. And now what, Einstein?

CRAZY LITTLE THING CALLED FUN 9

At least the famed Hollywood Park in LA knew when the Fat Lady had sung and made a sad and dignified exit which also shows the state of racing in the US where it’s existing on borrowed time.

CRAZY LITTLE THING CALLED FUN 10

It’s too late these days for cutting back on racing in Oz. Like copycat restaurants and bars going belly up, racing clubs with no USP and working at a loss happen every day with no solutions in sight.

It’s over-supply that doesn’t meet consumer needs and which sets off a chain reaction of talk, talk, talk and incessant chatter that often clouds the big picture as pub talk has been diverted onto social media- especially the Twitterverse.

CRAZY LITTLE THING CALLED FUN 11

The Twitterverse has morphed into a far bigger problem for racing in Oz. Why? How?

Many of those engaged in Oz racing’s Twitterverse operate under the self-chosen rules of “never letting the truth get in the way of a good story”.

These largely irrelevant and ignorant people through their meaningless dialogues are doing irreparable damage to racing Down Under.

Social media in the commercial world is such an important communications medium which is being used so successfully by smart and savvy sporting businesses and industries not just as an information and awareness tool, but to put some fun back into those sports and reinvent them.

Remember FUN???

Thankfully for these sports, their brand and image is yet to be hijacked by the moppets and muppets who are making racing such a turn-off for so many within and outside racing.

Engaging racing fans is great. It creates an online community where one can agree to disagree as no one can always be correct and it’s good to get a NCIS-type slap to the head once in a while to keep egos in check. Gawd knows, we have walked around with headaches for weeks.

CRAZY LITTLE THING CALLED FUN 12

Where things go wrong are when the lecturers and pundits climb aboard their high horses. And some of these self-styled experts can barely read or write and would spectacularly fail a literacy test.

CRAZY LITTLE THING CALLED FUN 13

We read a post recently by an American blogger on horse racing and social media which drew us in- but by its sheer naivety.

Take away horse racing as a subject and it could have been any other sport- or music or the use of social media by foodies.

CRAZY LITTLE THING CALLED FUN 14

This is where Blurred Lines get in the way and focus and priorities get buried in the quicksand of clutter and the sound of a murder of crows.

CRAZY LITTLE THING CALLED FUN 15

We are in this together- life in this world, first and foremost, and this hobby/pastime known as horse racing- and the FUN and entertainment value of the sport as we see every Wednesday at Happy Valley.

CRAZY LITTLE THING CALLED FUN 16

It’s what many dated and Elmer Fuddy Duddy racing administrators and, particularly, Oz racing’s collection of “D” grade media commentators just don’t get.

CRAZY LITTLE THING CALLED FUN 17

The thing is how to improve both- especially, our lives- and realize that this can only happen through teamwork with those one trusts and respect and who can bring about real change- and not cosmetic changes we see by those on the other side and in their ivory towers.

After all, take away the team and all one is left with is work- and too much hard work for free about what is meant to be a fun pastime, makes absolutely no sense as there is zero ROI- Return On Investment- involved.

This entry was posted in HAPPY WEDNESDAY, Hong Kong Racing, Horse Racing, Marketing of horse racing. Bookmark the permalink.

One Response to RACING, TWITS AND THAT CRAZY LITTLE THING CALLED FUN

  1. Doctor Ziggy says:

    Sorry, love your site and all that, but I couldn’t disagree more. Yours is the thinking of marketing/advertising people everywhere. You think in terms of demographics and your pitch is to hip, cool people who love music, wanna have a good time, party on, and spread it all over social media. OK, but do your dough on the favourite in the opening race and the party’s over. Or follow the guru, Mark Richards’ tips, and live precariously for a while. The hook is and always has been WINNING. That’s what it’s all about. Ben Semmens, the beautiful Francesca, the dentally challenged Gai, a few bands in the beer garden, Adrenaline …… all very nice but nothing compared to holding that lovely ticket crumpled in your sweaty hand with the winner’s number on it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s