Tag Archives: Facebook

MAKING HORSE RACING REALLY REALLY SOCIABLE

By Hans Ebert @hanseberthk Listening the other day to a discussion on TABradio, Darren McAullay, the excellent race caller in Western Australia, and not one to mince words, was straight to the point: As far as he’s concerned, he’s not … Continue reading

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THE “CAN IT GET ANY WORSE?” ISSUE

OF MICE AND MEN AND TWITS AND TWITTER Used properly, Twitter is not only an amazing marketing tool, it gives us a voice to bring about Change, and is also so immediate in the absorbing and sharing of news while … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Racing NSW, The horse racing industry | Tagged , , , , , , , , | 1 Comment

IS HORSE RACING LOSING THE RACE TO MAKE CONTENT KING?

By Hans Ebert There’s a long train running coming towards the horse racing industry with all systems go named Content. And before this becomes a runaway train, the subject should be tackled now and not when those ARC- Asian Racing … Continue reading

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NOW AND THE FUTURE OF HORSE RACING: WHO REALLY CARES ABOUT IT?‏

By Hans Ebert The problem with hardcore racing purists is that they want everyone else to think like them. It doesn’t work that way. What also doesn’t work are racing club executives talking about “customer engagement”, while, truth be told, … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, RICHARD CALLANDER, The horse racing industry | Tagged , , , , , , , | 2 Comments

“CRISIS” AVERTED: “YOUR” TWITTER IS NOT CHANGING . . .FOR NOW‏

By Jenny Bridle According to a report from that stellar “news” aggregator Buzzfeed yesterday, Twitter was about to make a fundamental change and provide to tweets based on a new algorithm. In the end, the report suggested, Twitter was going … Continue reading

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THE ILLEGAL AND FROTHY ISSUE

By Keyser Soze MOMENTUM SHIFT ON ILLEGAL BETTING… The timely and unambiguous closing statement of last week’s Asian Racing Conference by Asian Racing Federation (ARF) Chairman and Hong Kong Jockey Club Chief Executive Winfried Engelbrecht-Bresges proposing the establishment of a regional … Continue reading

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THE ARF, THE ARC AND THE PASSAGE TO INDIA?

By Hans Ebert We never undertook The Passage To India that would have taken us into the bowels of Mumbai, the home of Bollywood, and this year’s gathering of ARF- the Asian Racing Federation- for ARC, the Asian Racing Conference. … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry, WINFRIED ENGELBRECHT-BRESGES | Tagged , , , , , , , , , , , , | Leave a comment

HORSE RACING: WHY CAN’T IT BE MORE LIKE DAVID BOWIE?

By Hans Ebert & Jenny Bridle The news on Monday that David Bowie had passed away had the twitterverse explode. After all, this was Bowie, the most innovative musician ever, who refused to stand still. Describing the artist as “iconic” … Continue reading

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THE CHANGING FACE OF RACINGB*TCH

There comes a time when one needs to “cease operations”, step back, look forwards, and seize the day and seize a Caesar Salad and seize whatever new opportunities there might be to stop lethargy setting in, and, perhaps even saying, … Continue reading

Posted in Hong Kong Racing, Horse Racing, The horse racing industry | Tagged , , , , | 1 Comment

HORSE RACING AND ITS NON-USE OF SOCIAL MEDIA

Much has been said and talked about “social media” in relation to the future of horse racing and “engaging the next generation of racing fans”- all nice, pat sound bites, but far removed from reality. Apart from Twitter, the horse … Continue reading

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