Tag Archives: Horse racing

HORSE RACING: WHY CAN’T IT BE MORE LIKE DAVID BOWIE?

By Hans Ebert & Jenny Bridle The news on Monday that David Bowie had passed away had the twitterverse explode. After all, this was Bowie, the most innovative musician ever, who refused to stand still. Describing the artist as “iconic” … Continue reading

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THE EVOLUTION AND REVOLUTION OF RACINGB*TCH‏

By Hans Ebert It seemed like a good idea at the time- and probably was and definitely still is: Produce an irreverent blog on the horse racing industry. This was when the web was in its infancy, MySpace was going … Continue reading

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ZAC PURTON COMES OF AGE

PART OF THE FEEL GOOD STORIES When Zac Purton won his first Hong Kong Jockey Premiership last season, and, in so doing, ended the incredible thirteen-year reign of “Emperor” Douglas Whyte, Australian racing fans celebrated almost as much as the … Continue reading

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LOOKING BEYOND JOAO MOREIRA’S SIX OF THE BEST

PART OF THE FEEL GOOD STORIES The Brazilian Magic Man might have equalled the record of riding six winners at one race meeting. But his sextet at Shatin on Sunday further underlined the fact that this brilliant Brazilian jockey is … Continue reading

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TIMING: THE MAGIC OF MOREIRA AND LOOKING AHEAD WITH THE HKJC

PART OF THE FEEL GOOD STORIES Let’s not beat around the bush, and be coy, Roy: Joao Moreira has changed the face of horse racing forever. Some might still argue that Christophe Soumillon and/or Ryan Moore are “the best jockeys … Continue reading

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THE BROADCASTING OF ITS RACES: ANOTHER CHANCE FOR THE HKJC TO BE A GAME CHANGER

PART OF THE FEEL GOOD STORIES While racing fans in Australia have been caught off-guard with the sport itself caught between a rock and a hard place with the TVN/Sky horse opera that has ended in tears for TVN, the … Continue reading

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ENCORE! ORGANISERS OF THE ARC PROVE THAT RACING CAN BE CREATIVE

Just when you think that creativity in the marketing and promotion of racing will always feature some tired logos of horses seen thousands of times before to appeal to the lowest common denominator, or more “fashions on the field” and … Continue reading

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THE GREATEST SHOW ON TURF RETURNS!

When Brett Prebble drove the Derek Cruz-trained Double Dragon to the front and won the first race of the new racing season, the sun shone, birds chirped and Hong Kong got its priorities right: The dark clouds of protest movements … Continue reading

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HORSE RACING, CREATIVITY AND A LEGO HAPPY VALLEY HAPPY WEDNESDAY

Horse racing has it all- a wonderful palette of colour, action, some of the most beautiful animals in the world- and yet, as we hurtle towards another new year, none of this has truly been captured in a creative way, … Continue reading

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ONLINE PROGRAMING, GAMERS AND 3D RACING. WHY NOT?

“Why would someone with only a passing interest in horse racing, or with no interest in horse racing, wish to watch a programme on the sport, especially on an iPhone or an iPad or even a computer when we don’t … Continue reading

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