Tag Archives: JRA

THE MELBOURNE CUP, CREATIVITY, HONOURING GREG MILES AND WHY EVERYONE LOVES JOAO

By Hans Ebert Melbourne Cup jockey Joao Moreira praised for 'beautiful' gesture https://t.co/t7KXBf6L1s (Sport) #newzealand #nznews — New Zealand News (@KiwiLiveNews) November 1, 2016 Sometimes when you don’t expect much, you get it all. And yesterday’s Melbourne Cup Day had … Continue reading

Posted in Australian horse racing industry, brett prebble, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

HORSE RACING, BRUCE LEE AND THE COOL FACTOR

(Courtesy of http://www.fasttrack.hk) By Hans Ebert & Jenny Bridle Someone half-jokingly mentioned last night that if horse racing was to be cool, then, like God drives a flying chariot, the late martial arts expert, legend and actor Bruce Lee should … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry, www.fasttrack.hk | Tagged , , , , , , , , , , , | Leave a comment

WILL THE MARKETING OF RACING BE ALLOWED TO BE CREATIVE?

By Hans Ebert I tweeted the two commercials below and asked the question, Why can’t the marketing of racing be this creative? The question-and the commercials- must have struck a chord with others as the tweet was retweeted and favorited … Continue reading

Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , | Leave a comment