Tag Archives: Nike

HORSE RACING: THE NEW WAY FORWARD

By Hans Ebert Often, and recently, more and more often, one has to wonder how many in horse racing truly understand what really are “good initiatives” for the sport, and what is breakthrough creativity and effective, strategic marketing to take … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA | Tagged , , , , , , , | 1 Comment

HORSE RACING: IT’S TIME TO LISTEN TO NIKE AND JUST DO IT!

By Hans Ebert For those who don’t follow horse racing, it was something most wouldn’t have even read about: Rapper Dragon winning the Group 1 Hong Kong Classic Mile at Shatin racecourse on Sunday. To racing fans, however, here was … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, The horse racing industry | Tagged , , , , , , | 1 Comment

LONGINES, STYLE AND GROUP 1 HORSE RACING

Every brand, especially many watch brands, need a sport with what they can align themselves and which makes the subject of sports marketing both interesting- and, being ex-ad people and still marketers- at times, also confusing. Take a sneaker brand … Continue reading

Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , , , , , , , | 1 Comment