Tag Archives: YouTube

HORSE RACING AND SOCIAL MEDIA: AN OXYMORON?

By Hans Ebert Could it really be happening? Might this actually be good for the perception and future of horse racing? Could this separate the wheat from the chaff? Freedom of speech aside, might this help rein in the negativity? … Continue reading

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WHAT “RIDE GUIDE” AND THE CIRCUS INVOLVED CAN LEARN FROM KATY PERRY AND BOB LEFSETZ

Read the blog below from respected and outspoken American music blogger Bob Lefsetz. Simply change the music industry to the Australian horse racing industry. Apple’s Tim Cook can be any of the racing administrators involved in the Ride Guide farce. … Continue reading

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THE “CAN IT GET ANY WORSE?” ISSUE

OF MICE AND MEN AND TWITS AND TWITTER Used properly, Twitter is not only an amazing marketing tool, it gives us a voice to bring about Change, and is also so immediate in the absorbing and sharing of news while … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Racing NSW, The horse racing industry | Tagged , , , , , , , , | 1 Comment

IS HORSE RACING LOSING THE RACE TO MAKE CONTENT KING?

By Hans Ebert There’s a long train running coming towards the horse racing industry with all systems go named Content. And before this becomes a runaway train, the subject should be tackled now and not when those ARC- Asian Racing … Continue reading

Posted in Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Music Industry, The horse racing industry | Tagged , , , , , , , , , , , | Leave a comment

NOW AND THE FUTURE OF HORSE RACING: WHO REALLY CARES ABOUT IT?‏

By Hans Ebert The problem with hardcore racing purists is that they want everyone else to think like them. It doesn’t work that way. What also doesn’t work are racing club executives talking about “customer engagement”, while, truth be told, … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, RICHARD CALLANDER, The horse racing industry | Tagged , , , , , , , | 2 Comments

THE ILLEGAL AND FROTHY ISSUE

By Keyser Soze MOMENTUM SHIFT ON ILLEGAL BETTING… The timely and unambiguous closing statement of last week’s Asian Racing Conference by Asian Racing Federation (ARF) Chairman and Hong Kong Jockey Club Chief Executive Winfried Engelbrecht-Bresges proposing the establishment of a regional … Continue reading

Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , | 1 Comment

THE ARF, THE ARC AND THE PASSAGE TO INDIA?

By Hans Ebert We never undertook The Passage To India that would have taken us into the bowels of Mumbai, the home of Bollywood, and this year’s gathering of ARF- the Asian Racing Federation- for ARC, the Asian Racing Conference. … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry, WINFRIED ENGELBRECHT-BRESGES | Tagged , , , , , , , , , , , , | Leave a comment

HORSE RACING: WHY CAN’T IT BE MORE LIKE DAVID BOWIE?

By Hans Ebert & Jenny Bridle The news on Monday that David Bowie had passed away had the twitterverse explode. After all, this was Bowie, the most innovative musician ever, who refused to stand still. Describing the artist as “iconic” … Continue reading

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HORSE RACING, BRUCE LEE AND THE COOL FACTOR

(Courtesy of http://www.fasttrack.hk) By Hans Ebert & Jenny Bridle Someone half-jokingly mentioned last night that if horse racing was to be cool, then, like God drives a flying chariot, the late martial arts expert, legend and actor Bruce Lee should … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry, www.fasttrack.hk | Tagged , , , , , , , , , , , | Leave a comment

HAPPY WEDNESDAY, YOUTUBE, AND THE HKJC’S GOOGLE BALL OF STRING

Back in the day, there was networking, there’s always been that utter waste of time and space that’s “nutworking”, and in today’s social media-driven world, there is online networking where nothing is real and there’s everything to get hung up … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing, The horse racing industry, WINFRIED ENGELBRECHT-BRESGES | Tagged , , , , , , , , , , , | Leave a comment