Tag Archives: Christophe Soumillon
CELEBRATING SUCCESS AND KNOWING THE ART OF RESTRAINT
By Hans Ebert @hanseberthk Australian sporting fans are probably the most patriotic and rabid in the world. Sometimes, there’s a tendency to go a tad overboard where even when their team has lost, especially at cricket, they’ve “won” because the … Continue reading
IT WAS ONE OF THOSE DAYS AT THE RACES…
By Hans Ebert Even the Marx Brothers would have thought that last Sunday’s Day At The Races at Shatin bordered on a surreal mix of weirdness, tinged with sadness, and a patch of flatness, where it just didn’t matter who … Continue reading
JOAO MOREIRA AND THE $20 MILLION DOLLAR QUESTION
By Hans Ebert It’s a terrific programme put together for the last race meeting of 2015 with all eyes on the very expensive import Consort, purchased by bloodstock agent George Moore, and the former Sir Michael Stoute-trained galloper with outstanding … Continue reading
SATURDAY AT SHATIN: A MESSAGE IN A BOTTLE #HKIR
By Hans Ebert It might have been a lowly class 5 race, but it produced a finish that belied the quality of the horses involved and underlined the competitiveness of Hong Kong racing- a short head and a head separating … Continue reading
FRANCESCA CUMANI, LONGINES AND BRINGING ELEGANCE TO HORSE RACING
Being the biggest supporter of equestrian sports including, of course, horse racing, what’s always been a question mark is why Longines doesn’t have any ambassadors for the sport. Yes, it has brand ambassadors like Kate Winslet, Simon Baker, and former … Continue reading
HORSE RACING: HOLDING OUT FOR A HERO (INCLUDING EFFECTIVELY MARKETING CO-MINGLING)
Back in the day, Bonnie Tyler channeled Rod Stewart and made an impassioned plea via her song, “Holding Out For A Hero”. If ever horse racing needed a theme song, this is it- a sport sorely lacking in heroes, and, … Continue reading
THE ROLE OF JOCKEYS IN THE MARKETING OF HORSE RACING
Watching Joao Moreira, Zac Purton, Douglas Whyte and others inter-acting with racing fans lined up along the rails at Happy Valley Racecourse as they jog their horses back to the winner’s circle, brings home the point that these jockeys- and … Continue reading
TIMING: THE MAGIC OF MOREIRA AND LOOKING AHEAD WITH THE HKJC
PART OF THE FEEL GOOD STORIES Let’s not beat around the bush, and be coy, Roy: Joao Moreira has changed the face of horse racing forever. Some might still argue that Christophe Soumillon and/or Ryan Moore are “the best jockeys … Continue reading
BRANDS AND THE BRANDING OF HORSE RACING
“I can’t believe that. That’s not Joao. Joao is not a confrontational person.” Zac Purton was standing up for his friend Joao Moreira regarding another of those racing rumours started by the usual posse of petty ankle biters who supposedly … Continue reading
TIMING: THE MAGIC OF MOREIRA AND LOOKING AHEAD WITH THE HKJC
Let’s not beat around the bush, and be coy, Roy: Joao Moreira has changed the face of horse racing forever. Some might still argue that Christophe Soumillon and/or Ryan Moore are “the best jockeys in the world”, but both are … Continue reading