Tag Archives: happy wednesday

A NOD IS AS GOOD AS A WINX ISSUE

TWEET OF THE DAY Michael Freedman granted a trainer's license for next season in HK? Smart move, especially with the future in mind👍 pic.twitter.com/KdLkDxvvmS — RacingB*tch (@Racingb_tch) February 17, 2017 IS RACING ITS OWN WORST ENEMY? It is stating the … Continue reading

Posted in Australian horse racing industry, BLACK CAVIAR, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Peter V'landys, Tony Cruz | Tagged , , , , , , , , , , | Leave a comment

HORSE RACING: THE NEW WAY FORWARD

By Hans Ebert Often, and recently, more and more often, one has to wonder how many in horse racing truly understand what really are “good initiatives” for the sport, and what is breakthrough creativity and effective, strategic marketing to take … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA | Tagged , , , , , , , | 1 Comment

THE MANY QUESTIONS FACING THE WORLD OF HORSE RACING…

By Hans Ebert There’s a new movie out called “Urban Myths” which flips things on its head- “true-ish” stories based on urban legends about a road trip featuring Marlon Brando, Elizabeth Taylor with Joseph Fiennes playing Michael Jackson, Bob Dylan … Continue reading

Posted in DOUGLAS WHYTE, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry | Tagged , , , , , , , , , , | Leave a comment

THE NIGHT HAPPY WEDNESDAY WENT TRULY INTERNATIONAL

By Hans Ebert Thinking back, there was the night when attending a fairly recent Hong Kong International Jockeys’ Championship and being introduced to Australian racing personality Bruce Clark for the first time. This was during his pre-John Wall-funded G1X Racing … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , , , , | 1 Comment

JIMMY “THE VOICE” CUPPLES ADDS TO THE EXCITEMENT OF LONGINES HONG KONG INTERNATIONAL RACES

He’s the voice behind the latest theme song for Happy Wednesday titled “We’re Having A Happy Wednesday”. He’s also the voice behind “We’re All Here Together”, an anthemic song about racing and, especially, the Hong Kong International Races, and another … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing | Tagged , , , , , , , , , , | Leave a comment

THIS YEAR’S INTERNATIONAL JOCKEYS COMPETITION ON A HAPPY WEDNESDAY: WHY IT’S SET TO GET PULSES RACING.

By Hans Ebert It’s easy enough to say: Happy Wednesday. Add to that Happy Valley Racecourse in Hong Kong. But how the HKJC created this experience for customers- and just what an entertaining experience it is- would be short-changed if … Continue reading

Posted in casper fownes, DOUGLAS WHYTE, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing | Tagged , , , , , , , , , , , , , , | Leave a comment

THE HONG KONG JOCKEY CLUB CREATES A NEW TYPE OF RECORD

In an age where the success of anything is based largely on Views and Likes, reach, awareness, and the immediacy of the message through social media plus how creatively one uses every online delivery platform available to maximum effect, the … Continue reading

Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , , , , , , , | Leave a comment

ALL A TWITTER. BUT WHAT’S IT GOING TO CHANGE?

BACK WITH EXTRA BITE (AND MORE RELISH) All publicity is not good publicity, especially in today’s social media-driven world. Just look at the oh-so-public fallouts between Taylor Swift and Kanye West and Kim Kardashian and Taylor Swift, the merciful breakup … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , , , , , , , , , , , , | Leave a comment

THE HAPPY WEDNESDAY BRAND: THE HKJC GETS THE HEARTS OF MILLENNIALS RACING

By Hans Ebert It’s easy enough to say: Happy Wednesday. Add to that Happy Valley Racecourse in Hong Kong. But how the HKJC created this experience for customers- and just what an entertaining experience it is- would be short-changed if … Continue reading

Posted in brett prebble, DOUGLAS WHYTE, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, JOAO MOREIRA, The horse racing industry, zac purton | Tagged , , , , , , , , , , , , , , | 1 Comment

THE GOOD, THE BAD AND THE FUGLY ISSUE

By Keyser Soze IS RACING IN AUSTRALIA CAPABLE OF REINVENTING ITSELF? Simply NO. The evidence in the “form guide’ suggests the odds of reinventing itself to expectations of a very much more demanding and unforgiving demographic in today’s socio-economic jungle … Continue reading

Posted in Australian horse racing industry, BLACK CAVIAR, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, NASH RAWILLER, The horse racing industry | Tagged , , , , , , , , , , , , , , , , | Leave a comment