HOW’S HORSE RACING’S BACKEND WORKING?

By Hans Ebert
@hanseberthk

As we all should know by now, in this technology driven world, once the backend doesn’t work, it’s cause for alarm when running any business.

Of course, there is a need for a good “backend” to every aspect of life- marriage, those providing the backbeat to music, and all those background memories that makeup the soundtrack to one’s time in this particular world.

Horse racing is an industry. It’s not about having some fairy godmother who sprinkles horse racing with fairy dust and creates a hobbyist pastime out of the goodness of her heart. It’s not where everyone is welcome for free to watch modern day warriors on their magnificent steeds do battle with there being victors and the vanquished throughout the day. There’s no such thing as a free lunch and there’s no such thing as a free race meeting.

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Posted in Australian horse racing industry, HAPPY WEDNESDAY, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Peter V'landys | Leave a comment

WHAT TWO HORSE RACE?

By Hans Ebert
@hanseberthk

Something quite remarkable happened on Happy Wednesday. Actually it’s been happening since the start of the season. From the Hong Kong jockey’s premiership looking like it was going to be a two horse race, even during these early days, it looks like being a four horse race with every chance that by the end of the races today, it could even be a six horse race. Except the unexpected this season.

Sure, the new racing season started with Joao Moreira and Zac Purton looking to have what appeared to be the pick of the rides, but one wonders for how much longer owners, not trainers, will allow this “trend” to carry on. It’s nothing against these two world class jockeys, but too many Hong Kong not only being fickle, but actually believing they can train their horses better than their trainers and wanting odds. Joao Moreira riding any horse means getting unders. And sometimes even going unders because even magic men can’t make the impossible happen.

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Posted in brett prebble, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, JOHN MOORE, The horse racing industry, Tommy Berry, zac purton | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

IS THERE A PLACE FOR POWERFUL FEMALE EXECUTIVES IN THE HORSE RACING INDUSTRY?

By Hans Ebert
@hanseberthk

It was a simple enough question: Is there a role for women in horse racing other than being jockeys, trainers, stable hands, television presenters, owners and being part of fashions in the field?

Is there a seat for women at the executive table with decision making powers?

Other than Teresa Poon, below, Founder of the Australian Chinese Racing Club, no one else came to mind.

Lady GaiGai doesn’t count because though she’s done more for Female Power in horse racing than anyone else, the problem is that the door she opened hasn’t seen many rushing in to get in.

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Posted in Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , | 2 Comments

THE JOAO SHOW CONTINUES…

By Hans Ebert
@hanseberthk

By the time I woke up, the person with me announced, “Good morning, sleepyhead, the Joao show is in full flow.” And then she did a little dance. Still new to horse racing and with her own “internal intuitive systems” to win- and her inside run of financial wins would make many professional tipsters and punters blush- she’s a massive fan of Joao Moreira, the Brazilian Magic Man and complete horseman who’s simply in a league of his own.

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Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry | Tagged , , , , , , | 1 Comment

THE ROLE OF SOCIAL MEDIA IN HORSE RACING

By Hans Ebert
@hanseberthk

Just think about this: If one is to believe all the various numbers bandied around in what is an increasingly numbers-driven world where the popularity of anything and anyone is gauged by the number of “likes” and “views” and retweets, how much of this is real and how much of this is fake? Other than childish bragging rights, even by those mature enough to know better, who really wins other than every single online delivery platform?

Have we somewhere along the way allowed ourselves to be bamboozled into thinking “popularity” is based on “followers” and “likes”? When did all this creep up and bite us on our collective arses?

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Posted in HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Peter V'landys, The horse racing industry | Tagged , , , , , , , , | Leave a comment

TAKING THE HIGH ROAD AGAINST THE LOWLANDS OF RACING.COM

By Hans Ebert
@hanseberthk

Sammy Hyland comes from great Australian racing stock. Father Melbourne Cup winning jockey Pat Hyland is an Australian Racing Hall Of Famer and his marriage to Maree is the stuff of dreams.

Having said this, like brothers Chris and Matthew, Samuel Hyland is his own man, someone who’s ridden with success, has bounced back from some serious falls and has fought his way to where he is today- a hugely popular racing personality in Australia, someone who his friends- and I am a friend- trust with their lives, and is a great husband and father.

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Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , | Leave a comment

WHERE TO NEXT, KEMO SABAY?

By Hans Ebert
@hanseberthk

While watching whatever that was between Floyd Mayweather and Conor McGregor happening in Vegas, someone in our group in Colombo started talking about sports and athletes, and, looking in my direction, asked if it’s the “duty” of jockeys and trainers to help promote and market horse racing. He wasn’t trying to be funny. Not knowing much about the inner workings of the sport and the difference between riding licenses and artist contracts, he was simply asking whether there were any clauses where all racing personnel were obligated to help promote the sport. It was a reasonable question and which I couldn’t really answer as it’s something I have zero knowledge about.

By now, Conor McGregor was making his post fight interview and for the first time I felt some respect for the man. Some empathy.

Getting back to horse racing, being a jockey is already a full-time job saddled with a very disciplined and restricting life of wasting, risking life and limb every time one gets on the back of a horse, the pressure to win while ensuring that all this hardship to their bodies don’t take any toll on their mental state. This happens, and as recently discussed here, depression doesn’t discriminate. It sneaks up on you and often takes over no matter what industry one is in.

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Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, The horse racing industry, WINFRIED ENGELBRECHT-BRESGES, zac purton | Tagged , , , , , , , , , , , , , , , , | Leave a comment

THE HKJC AND ROBBIE WILLIAMS SAY, LET US ENTERTAIN YOU!

By Hans Ebert
@hanseberthk

Music- ‘live’ music- is a key driver of the HKJC’s Happy Wednesday brand and this continues for the upcoming new racing season with a little help from Robbie Williams. To be more precise, the singer’s classic recording of “Let Me Entertain You” becomes the theme song for the new Happy Wednesday music video which will be launched on Monday, August 28.

The track dovetails neatly into making horse racing entertaining and with the word entertainment attracting existing and new audiences to, especially Happy Valley racecourse, and the track at Sha Tin, both recently awarded a Certificate Of Excellence 2017 by the hugely influential TripAdvisor website which attracts over 500,000 visitors.

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Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , , , , | 1 Comment

ENOUGH. IT’S TIME FOR THE WORLD’S FIRST ONLINE HORSE RACING LIFESTYLE CHANNEL

By Hans Ebert
@hanseberthk

“Racing is in a quandary, Empty racecourses except for those employed to be there and a couple of die-hard old diggers who miss the glory days of Phar Lap, Tulloch and the like. Short sighted racing clubs still charge admittance to something that is shown onfree to air TV and charging ridiculous prices for very unhealthy unattractive food. Racing Victoria shutting down hobby photographers to be able to drip feed their own approved images. Proper knowledgeable racing writers that live and breathe racing sidelined by more attractive less knowledgeable young guns that leave the serious punter cold! So many things left to fix, but racing is thriving ( supposedly) due to the almighty turnover. Such shortsighted , consipated views are the deathknoll and needs to be addressed by some new knowledgeable blood.” – Russell Keating

And so with the news trending on social media that the very knowledgeable and popular Sammy Hyland had been let go by Racing.com where his unbridled enthusiasm in post-race interviews on horse back will now be in the hands of former jockey Dean Petit, RSN’s Michael Felgate invited the racing platform’s CEO Andrew Catteral, below, to explain the thinking behind this decision.

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Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

SAMMY HYLAND: ONWARDS AND UPWARDS!

By Hans Ebert
@hanseberthk

Many of us want to be liked. It’s like that cringeworthy speech from Actress Sally Fields when, after winning the Oscar for “Norma Rae”, she blurted out to Hollywood, “You like me! You really like me!”

Sammy Hyland was incredibly well liked. What am I saying? Sammy Hyland is one of those few people in racing in Australia who you warm to immediately for a few key reasons- he’s paid his dues as a jockey, he knows what he’s on about, he’s always made his post race interviews on horseback entertaining. He’s not full of hidden agendas and bollocks and he’s fun. He’s not another empty brick in the wall. He’s not a racing dot con. What you see is what you get.

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Posted in Australian horse racing industry, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , | Leave a comment