By Hans Ebert
It’s needed a little time to absorb it all. From a business point of view, the Hong Kong International races on Sunday at Sha Tin was a massive success- turnover of over HK$1.6 billion, combined attendance at Sha Tin and cross-betting at Happy Valley reaching over 94,000 and a record HK$194 million in commingled betting from around the world.
There were the winners and those who weren’t so lucky, but above it all, the Longines Hong Kong International Races showed a side to horse racing not always seen: its heart. Its ability to give without asking.
Did the HKJC give racing fans a return on their time and investment? Definitely. And more, especially at a time when it’s becoming increasingly difficult to know what the consumer wants as we’re living in a world of such constant change. For example, friends in the hospitality trade and owning restaurants, bars and clubs worry about how their businesses will do from day to day. Why? Choice.
There’s a buffet of consumer choices out there, not just in Hong Kong, but around the world. This means needing to constantly keep reinventing one’s product. The same goes for fashion, music and every leisure activity. It’s tough out there.