By Hans Ebert
Over the years, many have made movies about horses, and characters in horse racing, and all the complex characters involved in the Sport Of Kings and queens and sheikhs and charlatans and racing clubs and their various Sherpas and sheriffs and Dodge City and bullets and shooting blanks.
Let’s never forget movies like “Seabiscuit” and “Phar Lap” and “Black Stallion”, the wonderful “Let It Ride” with even a walk-on role from one of us, where we were asked to just keep on walking and walking and walking. Some of us are still walking with no direction of home.
Posted in Australian horse racing industry, Horse Racing, The horse racing industry
Tagged Australian Turf Club, Black Stallion, Flipper, Lassie, National Velvet, Peter V'landys, Phar Lap, Racing NSW, Rin Tin Tin, Royal Randwick, Seabiscuit
By Hans Ebert
Often, and recently, more and more often, one has to wonder how many in horse racing truly understand what really are “good initiatives” for the sport, and what is breakthrough creativity and effective, strategic marketing to take things further. This type of questioning might just offer up some reasons why horse racing is struggling its position as a mainstream popular sport.
Racing must operate from a position of strength and respect, which has been claimed by its competitors who understand the dynamics of creativity and innovation. This is what a society and its younger, and spoilt for choice generation demand. The truth hurts, but this is a fact: Horse racing is the Rodney Dangerfield Of Sports. Guess if drinking from that half full glass, this could be seen as being “niche”.
Not to be a naysayer who can criticise but offer no solutions- that’s a job for some in horse racing’s twitterverse, especially when they’re having a meltdown and tweeting through their pockets- but having been in the advertising and music industries and having cut my teeth on everything from launching McDonald’s in Hong Kong and Mainland China to working with and marketing artists like Norah Jones, Bowie, Gorillaz, Robbie, Coldplay etc, what I’m saying is, Convince me.
Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA
Tagged France Galop, happy valley, HAPPY VALLEY RACECOURSE, happy wednesday, HKJC, Joao Moreira, Nike, TVN
And so it came to pass that while walking around the colosseum-like surroundings of my office wearing my toga and sandals that two or five voices in my head called out to me: “Pete, Pete. The rumours were wrong! The German is apparently not going anywhere, and The Pegasus made flying news in that alternative horse racing universe!”
“The Pegasus?” I thought to myself. “Did I miss something? Who’s Pegasus? Club Pegasus in Bangkok? Hmmmmm, what to do, what to do?” I asked Blitzen and Datsun, but they said nothing.