Tag Archives: Twitter

WHAT HORSE RACING CAN LEARN FROM THE AUSTRALIAN OPEN…AND LEADERSHIP

By Hans Ebert It’s been one helluva week. In his first nine days as the 45th President of the United States, Donald Trump has not only turned his own country upside down, but the rest of the world along with … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Marketing of horse racing | Tagged , , , , , | 4 Comments

HORSE RACING: IT’S TIME TO LISTEN TO NIKE AND JUST DO IT!

By Hans Ebert For those who don’t follow horse racing, it was something most wouldn’t have even read about: Rapper Dragon winning the Group 1 Hong Kong Classic Mile at Shatin racecourse on Sunday. To racing fans, however, here was … Continue reading

Posted in Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, JOAO MOREIRA, The horse racing industry | Tagged , , , , , , | 1 Comment

THE NIGHT HAPPY WEDNESDAY WENT TRULY INTERNATIONAL

By Hans Ebert Thinking back, there was the night when attending a fairly recent Hong Kong International Jockeys’ Championship and being introduced to Australian racing personality Bruce Clark for the first time. This was during his pre-John Wall-funded G1X Racing … Continue reading

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WHY TABCORP DESERVES TO COP IT

Technology is a wonderful addition to lives and to different industries and companies- so long as one knows how to use it. And it appears that Tabcorp are still grappling with the very basics. We have no idea how many … Continue reading

Posted in Australian horse racing industry, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA | Tagged , , , , , | 1 Comment

HORSE RACING AND SOCIAL MEDIA: AN OXYMORON?

By Hans Ebert Could it really be happening? Might this actually be good for the perception and future of horse racing? Could this separate the wheat from the chaff? Freedom of speech aside, might this help rein in the negativity? … Continue reading

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THE “CAN IT GET ANY WORSE?” ISSUE

OF MICE AND MEN AND TWITS AND TWITTER Used properly, Twitter is not only an amazing marketing tool, it gives us a voice to bring about Change, and is also so immediate in the absorbing and sharing of news while … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, Racing NSW, The horse racing industry | Tagged , , , , , , , , | 1 Comment

PRODUCING A HAPPY WEDNESDAY TRACKSIDE BROADCAST? WHY NOT?

By Hans Ebert While the somewhat theatrical sounds of race caller John Blance rained on our parade with even greater ferocity than the outsiders that made last Wednesday night at Happy Valley one to forget, whiplash occurred and our minds turned … Continue reading

Posted in Australian horse racing industry, HAPPY WEDNESDAY, Hong Kong Jockey Club, Hong Kong Racing, Horse Racing, The horse racing industry | Tagged , , , , , , , , , , | Leave a comment

NOW AND THE FUTURE OF HORSE RACING: WHO REALLY CARES ABOUT IT?‏

By Hans Ebert The problem with hardcore racing purists is that they want everyone else to think like them. It doesn’t work that way. What also doesn’t work are racing club executives talking about “customer engagement”, while, truth be told, … Continue reading

Posted in Australian horse racing industry, Horse Racing, HORSE RACING AND SOCIAL MEDIA, RICHARD CALLANDER, The horse racing industry | Tagged , , , , , , , | 2 Comments

THE HOUSE OF CARDS ISSUE

By Keyser Soze RICHIE RICHBOY’S PROBLEMS GOT A WHOLE LOT WORSE… Oh, Richie Richboy, you’re in deep, deep bird droppings, aren’t you? Ray Murrihy and the racing police have set March 10 as Liam Prior’s and your own date with … Continue reading

Posted in Australian horse racing industry, DOUGLAS WHYTE, Hong Kong Racing, Horse Racing, HORSE RACING AND SOCIAL MEDIA, JOAO MOREIRA, Racing NSW, The horse racing industry | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments